2014 MEDIA

104.2 Nile FM partners with 2012 Cross Egypt Challenge.

August 26th, 2012 - Alexandria


In a bid to promote tourism and travel to Egypt, The Rotary Club of Alexandria has launched the Cross Egypt Challenge to promote tourism and to prove that Egypt is safe.


104.2 Nile FM is delighted to announce our full support on air and online to this venture!


Cross Egypt Challenge is a series of endurance scooter rallies conducted throughout the most challenging roads and tracks in Egypt, a breathtaking challenge that is equally fascinating for spectators and riders alike that combines the best of adventure traveling and extreme sport.


Nile FM will be supporting the initiative with daily updates from the team, broadcast in The Evening Session with Adham Sunday to Wednesday between 8-10pm.


Tom Green, Nile FM’s Programming Director said “Cross Egypt Challenge 2012 is a fantastic platform to promote Egyptian Tourism and we’re very happy to lend our support and to bring the experience to our listeners – I can’t wait to hear what the team get up to as they travel!”


The 2012 season of Cross Egypt Challenge will begin on October 12 for 8 days, and will witness a 2400km route starting from Egypt's capital and the home of the famous Tahrir Square, Cairo then heads toward the coastal city of Alexandria before going west to the city of Marsa Matrouh.


The challenge will then head down to explore the most fascinating oases of the Egyptian Sahara; Siwa, Bahareya, Farafra, Dakhla and Kharga before arriving to the final destination, Luxor, the world's largest open air museum.


Only 30 applicants will be selected from all over the world to participate in the 2012 season of Cross Egypt Challenge. Interested riders who are up to the challenge can find details on Cross Egypt Challenge website: www.crossegyptchallenge.com


Cross Egypt Challenge is a non-governmental initiative aiming to promote tourism, alternative sports, and alternative means of transportations in Egypt.


To access the initiative website, please visit: www.crossegyptchallenge.com or follow Nile FM’s Facebook page: www.Facebook.com/NileFM for updates.


For more information, please contact:


Ahmad Elzoghby
Phone: +20 (100) 721-0000
Email: media@crossegyptchallenge.com
Website: www.CrossEgyptChallenge.com