2015 MEDIA

To promote Egyptian tourism, and in partnership with City Centre Alexandria, the 5th season of Cross Egypt Challenge will kick off this October with the participation of the famous Portuguese racer Joao Rebelo Martins and the Egyptian voyager Omar Mansour.
October 13, 2015 – Alexandria, Egypt.

This October will witness the kickoff of the fifth anniversary season for Egypt’s one-of-a-kind motorcycle and scooter rally from the coastal city of Alexandria.

The 2015 and fifth anniversary season of Cross Egypt Challenge will start on October 23rd, 2015 and will last for 9 days. The 2,200 km route of this year will begin from the Mediterranean's largest coastal city, Alexandria then head south to the old oasis of Fayoum - now a modern city - en route to the Red Sea Riviera to explore the amazing resort cities of Ain Sokhna and Hurghada. The challenge will then head west and cross the Egyptian Eastern desert - one of the toughest deserts on the face of the planet - to reach the Nile valley and visit the ancient city of Luxor, the world's largest open air museum city, and the capital of Ancient Egypt where the participants will spend two days in celebration of the rally's 5th anniversary.

From Luxor the riders will head back east and cross the Egyptian Eastern desert for the second time, however through a different route to reach the amazing diving city of Marsa Alam where they will camp by the sea. From Marsa Alam, the challenge will head back north to make one last stop at El Gouna before the last stage of the 2015 season of Cross Egypt Challenge takes place between El Gouna and Cairo to end the new season under the Great Pyramids of Giza.

City Centre Alexandria, owned and managed by Majid Al Futtaim, is partnering with Cross Egypt Challenge as a main sponsor where it will host the official launch ceremony of the fifth season of Cross Egypt Challenge on Thursday, October 22, 2015. The famous Portuguese racer Joao Rebelo Martins and the Egyptian voyager Omar Mansour will be riding in Cross Egypt Challenge this year. This season also includes riders from: USA, Australia, Canada, United Kingdom, Taiwan, Italy, Germany, Mexico, India, Brazil and Egypt

Ahmad Elzoghby, the official spokesperson of the challenge said: “As this year we are celebrating the fifth year of Cross Egypt Challenge, we have planned a totally different route for this special season of the adventure rally. Cross Egypt Challenge is meant to bring global media attention to Egypt and to confidently announce that Egypt is safe for tourism. This year we have 75 riders from 12 different countries and that’s a 25% increase from last year’s numbers.”

To access the challenge website, please visit: www.crossegyptchallenge.com or our Facebook page: www.facebook.com/CrossEgyptChallenge

Cross Egypt Challenge is an international series of endurance motorcycles and scooter rallies conducted throughout the most challenging roads and tracks of Egypt, a breathtaking experience that is equally fascinating for spectators and riders alike.

Cross Egypt Challenge is the only organized cross-country rally of its kind in the entire region and combines the best of adventure travel and extreme sport. Each season of the endurance rally introduces a new route throughout the most famous spots of Egypt; a track that nobody ever thought could be done on motorcycles or scooters. The rally is organized by the Rotary Club of Alexandria Cosmopolitan with the cooperation of the Egyptian Tourism Authority, the Automobile and Touring Club of Egypt and under the supervision of the Egyptian Ministry of tourism.

The series started in 2011 and the first season was a 9 days rally from the shores of the Mediterranean Sea in the North of Egypt to the temple of Abu Simbel, on the southern borders of Egypt with a total distance of over 1,700 km.

The 2012 season included a 2,400 km route starting from Egypt’s famous capital and passing through the most exotic oases of the Egyptian western desert before ending the season in the world’s largest open-air museum, the city of Luxor.

The 2013 season of Cross Egypt Challenge also witnessed a 2,400 km route starting from Egypt’s famous coastal city Alexandria and passing through the Egyptian Eastern and Western deserts before ending under the Great Sphinx in Giza.

Last season witnessed participants from 11 different countries and had the longest route to date with a 3000 km total distance that started from Alexandria in the very north of Egypt and finished at the Great Pyramids of Egypt after going all the way south to Abu Simbel and back.

A marketing and communication consultant, a Rotarian, a go-Kart champion, a traveller, and a professional racer, João Rebelo Martins brings proud to his racing team, RoadGalaxy of Portugal with his many talents.

Joao started driving go-karts at the age of 8, started driving for the first time at the age of 10 and had his first crash at the age of 15! With such an early start in the motorsport world, his actual racing career started when he was 18, and for the past 15 years he raced almost everything from a Fiat Uno 1.0 to an Oreca LMPC.

Joao won his first race in 2001, and in 2003 he won his first championship title. In 2005 he started to race classic cars and prototypes and won many races all long these years. Joao worked and tested cars with many famous teams including Le Mans Team, Ginneta Portuguese Team and Aston Martin Portuguese team. In 2013 he won the FEUP 3 Touring Trophee championship with an Alfa Romeo and in 2014 he made the Portuguese rally cross with a Peugeot S2000 and won the first race of the championship.

Beside his racing career, Joao also loves to travel and experience new cultures. He created his blog “No More Missing All” to document his travel stories and new experiences.

Born in 1973, Omar Mansour comes from a famous Bedouin tribe in the west of Alexandria. Since his young age, he was passionate about motorcycle and travels.

By combining his two passions, he went on his first long journey around Egypt in 1996 for three months.

In 2011 he took off on his first international journey, where he packed his motorcycles and rode between Egypt, Jordan, Syria, Turkey, Greece, Italy and finished in France. A couple years later, he went back to his finish line to complete his journey and include the rest of Europe.

In the following years he rode across the USA from North to South, west to East and through Europe again. In 2007 he was the first Egyptian and Arab person to complete a trans-African tour and ride across Africa on a motorcycle. He started his journey from the most Southern pint in the black continent (Cape Agulhas) in South Africa and rode all the way to Egypt. A journey that took over three months and was conducted with a message of unity for all African nations “One Africa”.

Omar just finished his long trip to the North Cape to be the first Egyptian and Arab person to reach the North Cape on a motorcycle. Omar does motivational speaking at conferences and seminars. His travels were featured in National TV, press articles, newspapers, blogs and websites.

City Centre Alexandria is the only regional mall in the city of Alexandria, attracting more than 13 million visitors annually. Spread across over 60,370sqm of retail space, City Centre Alexandria offers a unique retail mix, with 168 international and local brands, and a 12,000 square meter Leisure Precinct offering the finest dining outlets across the city, including 11 food court outlets and four restaurants with separate seating areas. The mall houses major stores such as Dagenham's exclusively across Egypt, in addition to Home Centre, Marks & Spenser, Evans and many more exclusively across Alexandria. With a 14,771sqm Carrefour Hypermarket and 3000 car parking spaces, the mall offers a unique shopping experience for visitors. The mall’s integrated family leisure offer includes a seven-screen Renaissance cinema, and the popular family entertainment destination, Magic Planet.

City Centre Alexandria opened in 2003, and is located on the Alexandria-Cairo Desert Road, opposite to the Alexandria International Park. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa.

For more information please visit: www.citycentrealexandria.com or www.facebook.com/CityCentreAlexandria

Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 13 international markets, employing over 27,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.

Majid Al Futtaim owns and operates 18 shopping malls, 11 hotels and three mixed-use communities in MENA, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls, and also four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, operating a portfolio of 65 hypermarkets and 85 supermarkets in 12 countries.

Majid Al Futtaim operates 175 VOX Cinema screens and 19 Magic Planet family entertainment centers across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. The Company launched the first LEGO-certified store in the Middle East and is parent to the consumer finance company issuing 'Najm' and “Voyager” credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints and lululemon athletica, and a healthcare business that operates a network of City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility management company, through a joint venture operation with Veolia, a global leader in optimized environment resource management. The Company also operates in the food and beverage industry through a partnership with Gourmet Gulf. www.majidalfuttaim.com

For more information, editorial contents or to request high quality photos, please contact:

Ms. Hadeer El Masry
Phone: +20 (100) 514-5389
Email: media@crossegyptchallenge.com
Website: www.crossegyptchallenge.com